a hand holding a cell phone doing a google search for SEO blog strategies

Ever feel like Google’s first page is an elite club, and your blog’s not on the guest list?” 

Let’s change that. 

As an online coach, your insights deserve the spotlight, and with the right SEO blog strategies, we can get them there.

In “Rock Google Rankings with these 9 SEO Blog Strategies,” I dive into the essentials of SEO, tailored for coaches who need practical, impactful advice. 

My experience in content repurposing for coaches has taught me one thing: SEO can be your most loyal ally in the digital world.

This article is going to shed light on writing SEO-friendly blog posts and blog post optimization to help get more eyes on your content and, ultimately, more clients in your programs.  

We’ll explore beyond basic keywords, delving into blog SEO tips, the importance of quality content, on-page optimization, and the often-overlooked power of long-form articles. 

Did you know the average first-page result on Google typically has around 1,447 words? That’s the level of detail we’re aiming for.

So, are you ready to break into that elusive first-page club on Google? Are you prepared to give your blog the SEO makeover it deserves? Let’s unlock the SEO potential of your blog.

Key Takeaways

  • Conduct thorough keyword research to align your blog with your audience’s search patterns and enhance content relevance.
  • Create high-quality, relevant content regularly to engage and build trust with your audience.
  • Utilize long-form content to provide in-depth information, increase engagement, and improve search rankings.
  • Optimize images by using descriptive file names, appropriate sizing, and alt text for improved SEO and user experience.
  • Integrate both internal and external links strategically to enhance user experience and establish credibility.
  • Build quality backlinks from reputable sites to increase your blog’s authority and search visibility.
  • Regularly track and analyze your blog’s performance using analytics tools to refine and improve your SEO strategies.

Keyword Research

MLR Virtual Solutions log with the text Keyword Research is the foundation for a strong SEO strategy, with a pen and notebook with keyword research on it

Understanding the right keywords is like finding the secret sauce for your blog’s SEO success. It’s super important because it aligns your content with what your audience is searching for.

Identifying Your Niche Keywords

  • Start with brainstorming: Think about the terms that resonate with your coaching niche – whether it’s business, health, or life coaching.
  • Utilize keyword tools: Tools like Google Keyword Planner or SEMrush can help uncover the keywords your target audience is using.
  • Consider search intent: Are your potential clients looking for advice, solutions, or just exploring? Tailor your keywords to match their intent.

Balancing Broad and Specific Keywords

  • Mix it up: Use a combination of broad terms like ‘health coaching’ and specific phrases like ‘holistic health coaching for working moms.’
  • Long-tail keywords: These are longer, more specific phrases that can attract a more targeted audience. They often have less competition and can boost your ranking more effectively.

For example, a leadership coach might use broad terms like “leadership skills,” but using long-tail keywords like “leadership coaching for first-time managers” can attract a more specific audience.

Find industry-specific keywords with this FREE keyword suggestion tool.

Incorporating keyword strategies is the first step to ensuring that your blog reaches its intended audience and speaks directly to their needs and interests.  

Quality Content

The heart of any good SEO strategy lies in creating quality content. It’s crucial because Google prioritizes content that is informative, engaging, and valuable to readers.

Crafting Content That Resonates

  • Focus on relevance: Your content should address the specific needs and interests of your target coaching niche.
  • Be authentic and engaging: Share personal experiences and insights. Authenticity builds trust and keeps readers coming back.

Consistency and Structure

  • Maintain a regular posting schedule: Consistent content keeps your audience engaged and helps with SEO.
  • Organize your content: Use headings, subheadings, and bullet points to make your content easy to scan and digest.

Imagine a blog post titled ‘5 Strategies for Effective Time Management in Coaching.’ Structuring this into clear sections (e.g., ‘Setting Priorities,’ ‘Effective Planning’) makes it more accessible and useful for readers.

SEMrush wrote this article on “What is Quality Content & How to Create It”

Incorporating SEO without Sacrificing Quality

  • Use keywords naturally: This is essential in SEO content writing. Insert your researched keywords naturally into your content.
  • Avoid keyword stuffing: Overusing keywords can hurt readability and SEO.

Creating quality content is more than just ticking SEO boxes.  You need to engage with your readers and provide them with valuable insights to establish your blog as a trustworthy source in your coaching field.

On-Page Optimization

Laptop image with a figure presenting Meta Description sign to focus on SEO elements and blurred plants in the background

Blogs and SEO benefit from on-page optimization, which is about fine-tuning the elements of your blog to speak Google’s language. It’s key to ensuring that your content gets the attention it deserves from search engines.

Mastering Title Tags and Meta Descriptions

  • Craft compelling title tags: These are the first things search engines and users see. It needs to be eye-catching and relevant, effectively summarizing the content while also incorporating your primary keyword.
  • Optimize meta descriptions: Write clear, concise descriptions that include your primary keywords. They should entice readers to click through to your content.

Optimizing Headings and Content Structure

  • Use headings effectively: Headings (H1, H2, H3) structure your content and make it easier for search engines to understand the hierarchy and relevance of your information.
  • Ensure readability: Break down content into shorter paragraphs with clear headings. This makes it more digestible for readers and search engines alike.

Enhancing User Experience

  • Optimize for mobile: Ensure your blog is mobile-friendly. A significant portion of web traffic comes from mobile devices.
  • Improve loading speed: Faster loading times contribute to better user experience and higher rankings.

By focusing on these elements, you make it easier for Google to understand and rank your content. It also provides a pleasant reading experience for your audience.

The Undervalued Power of Long-Form Content

Long-form content often gets overlooked in our fast-paced digital world, but it’s a secret weapon for deepening engagement and boosting SEO.

Why Long-Form Content Matters

  • Enhances engagement: Long-form content isn’t just about quantity; it’s about providing value in a comprehensive package. It keeps your readers interested and engaged, which Google loves.
  • Allows for more in-depth keyword usage: With more room to explore your topic, you can integrate a variety of relevant keywords in a natural, unforced way. This helps with SEO without compromising the quality of your content.

Establishing Authority Through Comprehensive Coverage

  • Cover topics exhaustively: This showcases your knowledge and positions you as an authority in your field. This depth helps build trust with your audience.
  • Address readers’ pain points: Long-form content allows you the space to fully address the challenges and questions your readers might have. It’s an opportunity to provide detailed solutions and insights, making your blog a valuable resource for your niche.

Really, the magic of long-form content lies in its ability to delve deeper, offer more value, and establish you as an authority in your field. While it requires more effort, the payoff in terms of reader engagement and SEO is well worth it.

Optimize Your Images

Optimizing images is an often missed opportunity in SEO strategy. It’s not just about making your blog look pretty, it’s about enhancing your blog’s visibility and loading speed.

The Role of Images in SEO

  • Enhance User Engagement: Carefully selected, relevant images can significantly enhance engagement. They break up text, making your content more visually appealing and keep readers on your page longer, which is a positive signal to search engines.
  • Help in Search Ranking: Optimized images can appear in Google Image Search results, offering an additional pathway for traffic to your blog. This increases the overall visibility of your content – win-win!

If you want to know “How to Optimize Images for Web Performance Without Losing Quality,” WPBeginner has this blog.

Tips for Image Optimization

  • Use Descriptive File Names: Naming your images with relevant, descriptive keywords can significantly impact their discoverability. For instance, instead of a generic ‘IMG_123.jpg’, a file name like ‘mindset-coaching-tips.jpg’ directly helps to boost SEO.
  • Optimize Image Size and Format: Large images can slow down your page loading time, which is NOT good for SEO. Use tools like Adobe Photoshop or online image compressors to reduce file sizes while maintaining image quality.

For example, if you write a blog post on ‘Healthy Eating Habits,’ use images that are relevant, optimize the name, (like ‘green-smoothie-recipe.jpg’) and ensure they are compressed for quick loading.

Leveraging Alt Text for SEO

  • Describe Images with Alt Text: Alt text plays a crucial role in image SEO. It improves web accessibility for visually impaired users relying on screen readers and provides search engines with valuable context about the image content.
  • Include Relevant Keywords in Alt Text:  This should be done naturally, keeping the description accurate and useful.  Please keep in mind that visually impaired individuals rely on these descriptions, so don’t stuff the alt-text with keywords that don’t make sense.

Optimizing your images is a small effort that can provide you with big rewards.  You can enhance the visual appeal of your blog and contribute to the overall SEO performance.

Related Reads: The Five Essential Tools Every Coach Needs for Smart Content Repurposing

Use Internal and External Links

Incorporating internal and external links in your blog posts is kinda like weaving a web that connects your content to the reader. This key SEO strategy can not only improve your SEO ranking but also help put your readers on the path to other valuable content you may have on your site.

The Importance of Internal Linking

  • Encourages Deeper Exploration: Internal links not only keep readers engaged on your site longer but also guide them through a journey of your content, increasing the chances of them discovering more of your valuable insights.
  • Boosts SEO: By linking to other pages within your website, you help search engines understand the structure and hierarchy of your content, which can lead to better indexing and higher rankings for your various pages.

Best Practices for Internal Linking

  • Use Relevant Anchor Text: The text you use for linking should be descriptive and give readers an idea of what they can expect on the linked page. This improves user experience and helps search engines understand the link’s context.
  • Avoid Overlinking: While it’s important to include internal links, too many can clutter your content and overwhelm readers. Strive for a balance where each link adds value and relevance.
  • Example: In a post about ‘Balancing Work and Life,’ strategically link to your previous articles like ‘Time Management Tips’ or ‘Stress Reduction Strategies.’ This not only keeps your reader engaged but also showcases the breadth of your expertise.

Leveraging External Links

  • Connect to Authoritative Sources: When you link out to reputable and authoritative external sites, you signal to your readers and search engines that your content is backed by credible sources. This can enhance the trustworthiness of your own site.
  • Enhance Reader Knowledge: Providing links to external sources can supplement your content, offering readers additional valuable information and context. This approach positions your blog as a helpful resource hub.

Using internal and external links creates a richer, more informative experience for your readers. It’s about building a network of information that both search engines and readers will value.

Building Quality Backlinks

SEO mind map with key terms and a hand highlighting 'backlinks' text, alongside 'votes of confidence' message.

Building quality backlinks is a fantastic strategy that signals to search engines that others vouch for your content.  It’s like a digital endorsement.

Understanding the Value of Backlinks

  • Boosts domain authority: Quality backlinks from reputable sites increase your blog’s authority and credibility.  It’s like getting a stamp of approval from leaders in your niche!
  • Enhances search visibility: Search engines view backlinks as indicators of your content’s relevance and usefulness, thus playing a vital role in how your site is ranked.

Backlinko has a great article discussing “What are Backlinks in SEO?

Strategies for Acquiring Quality Backlinks

  • Create Share-Worthy Content: Focus on producing content that provides unique value, whether it’s through in-depth analysis, original research, or compelling storytelling. This type of content naturally encourages other websites to link to it.
  • Guest Blogging: Identify and collaborate with reputable blogs within your coaching field. Contributing high-quality guest posts can establish you as an authority and lead to valuable backlinks.
  • Digital PR Engagement: Participate in podcasts, webinars, or interviews related to your coaching niche. Make sure to provide insightful comments or content that will encourage hosts or participants to link back to your blog for further information.

Building quality backlinks requires effort and strategic thinking, but the payoff in enhancing your blog’s authority and search engine ranking is well worth it. It’s about establishing your blog not just as a standalone resource but as a recognized and trusted part of the broader coaching community.

Social Media Integration

Integrating social media into your SEO blog strategy is a necessity in the digital world today.  It allows you to amplify your reach and can significantly impact your blog’s visibility and engagement in a more approachable way.

Leveraging Social Media for Enhanced Visibility

  • Boost Your Content’s Reach: Sharing your blog posts on social media platforms exposes your content to a broader audience. This way, you are able additional opportunities for engagement and sharing.
  • Increase Your Blog’s Traffic:  When people share your blog on social media, it can lead to more visits to your site. This increased traffic is a good sign for search engines, showing them that your content is engaging and valuable.

Encouraging Social Sharing

  • Make It Easy to Share: Include social sharing buttons on your blog posts. The easier it is for readers to share your content, the more likely they will.
  • Engage with Your Audience: Don’t just post your content; interact with your followers. Respond to comments, ask questions, and participate in discussions. Engagement produces more engagement.

Using Social Media to Understand Your Audience

  • Gather Insights: Social media platforms offer valuable insights into what your audience likes, shares, and discusses. Use this feedback to tailor your future blog content.
  • Test Content Ideas: Before writing a full post, you can share snippets or concepts on social media to see how your audience reacts, helping you gauge interest.

Integrating social media into your SEO blogging strategy is more than just a promotional strategy.  It’s a way to not only share your content but also to build and engage with a community that can grow alongside your blog.

Analyzing and Measuring Performance

Understanding how your blog is performing is a crucial aspect of your SEO strategy.  It shows you what’s working, what isn’t, and where you can improve.  Analyzing your data and measuring your blog’s performance helps refine your SEO strategy for better results.

The Importance of Analytics in SEO

  • Track Your Progress: Regularly checking your blog’s analytics provides insight into visitor behavior, popular content, and areas that need improvement.
  • Identify Successful Strategies: By analyzing which posts are performing well, you can understand what resonates with your audience and replicate these successes in future content.  It’s a great way to build your content idea bank.

Related Reads: 5 Smart Solutions for Content Repurposing Challenges

Key Metrics to Monitor

  • Traffic Sources: Understanding where your visitors are coming from (search engines, social media, direct visits) can help you tailor your SEO and content strategy.
  • Engagement Metrics: Look at how long people are staying on your pages, which posts have the most comments and the overall interaction. This tells you what content keeps your audience engaged.

Utilizing Tools for Analytics

  • Google Analytics: A comprehensive tool that provides a wealth of information about your website’s traffic and performance.
  • SEO-Specific Tools: Tools like SEMrush or Moz can offer more detailed insights into your SEO performance, keyword rankings, and backlink profile.

Analyzing and measuring your blog’s performance is about continually learning and adapting. It’s the key to a dynamic and effective SEO strategy that keeps your blog growing and evolving with your audience’s needs.


In wrapping up, we’ve journeyed through the essential techniques to elevate your blog in the eyes of both your audience and search engines. 

From the art of keyword research, creating quality content, and mastering on-page optimization to the subtleties of long-form content, image optimization, and the smart use of internal and external links, each strategy plays a vital role in your SEO success.

We’ve also delved into the importance of building quality backlinks, integrating social media to amplify reach, and the critical practice of analyzing and measuring performance to keep your strategy sharp and effective.

Remember, the goal of these strategies is not just to meet search intent but to create a blog that resonates with your audience, provides them with valuable, engaging content that answers their questions, creates a great user experience, and positions you as the go-to expert.

Keep these strategies in mind as you continue to create your content. 

With patience, persistence, and a bit of SEO savvy, you’re well on your way to seeing your blog climb the ranks of Google.

If you are looking to up your SEO blog strategies, then download my 7 Days to Content Mastery! Ready to redefine your approach to content? My 7-Day Content Repurposing Plan is your roadmap to turning existing content into a multi-platform powerhouse. With daily guides and practical tips, you’ll see your content strategy transform. Begin your journey to mastery today!