Content Repurposing Service
Craft | Connect | Convert
Unlock the untapped potential of your existing content with these packages, designed especially for business owners eager to amplify their reach.
Imagine your current videos, blogs, and podcasts transformed into captivating snippets that deeply resonate with your target audience.
Elevate your online visibility, all while eliminating the pressures of content creation, with our collaborative approach.
Together, we’ll craft content that not only speaks but also makes a lasting impact.
In order to gain momentum with your content and get to know your business, this is a minimum 3-month retainer.
INVESTMENT: $1200/month CAD
REVIVE & RENEW
Each month, upload five (5) pieces of your content bank into our shared working space, and I will rework each piece into new content. You will receive the following:
- Worry-free weekly blog posts created from your content bank
- All posts written for your industry and in your tone/voice
- All posts optimized for SEO and keyword researched
- Internal and external links to other relevant posts, resources, etc.
- Curated images to match the content that include alt text
- Two (2) rounds of blog edits
- Weekly email newsletters formatted from your blog posts
- Two (2) subject lines per email for A/B testing
- Two (2) social media posts per blog - formatted for Instagram
- Each posts includes the copy, CTA and ten (10) relevant hashtags
- One (1) Instagram story blog promotion post (per post)
- Detailed analytics report (must provide Google Analytics login)
- One (1) monthly 30-minute strategy call
- ** Does NOT include repurposing your content into video or audio
- ** Client provides a short personal intro copy for the start of the newsletter
“YOU NEED TO CREATE RIDICULOUSLY GOOD CONTENT – CONTENT THAT IS USEFUL, ENJOYABLE AND INSPIRED”
~ Ann Handley
REVIVE & RENEW PREMIUM
Take it a step further and make it a completely hands-off-process. Each month, upload five (5) pieces of your content bank into our shared working space, and I will rework each piece into new content. You will receive the following:
- Worry-free weekly blog posts
- All posts written for your industry and in your tone/voice
- All posts optimized for SEO and keyword researched
- Internal and external links to other relevant posts, resources, etc.
- Curated images to match the content that include alt text
- Two (2) rounds of blog edits
- Weekly email newsletters formatted from your blog posts
- Two (2) subject lines per email for A/B testing
- Two (2) social media posts per blog - formatted for Instagram
- Each posts includes the copy, CTA and ten (10) relevant hashtags
- One (1) Instagram story blog promotion post (per post)
- Detailed analytics report (must provide Google Analytics login)
- One (1) monthly 30-minute strategy call
- Weekly blog formatting and publishing
- Weekly newsletter formatting and scheduling
- ** Does NOT include repurposing your content into video or audio
- ** Client provides a short personal intro copy for the start of the newsletter
In order to gain momentum with your content and get to know your business, this is a minimum 3-month retainer.
INVESTMENT: $1350/month CAD
Here's how it works...
When you are ready, let’s chat to make sure we are a match. If the sparks fly, I’ll send over a contract and invoice and we’ll dive into the details and get started.
First I’ll send you a questionnaire to learn more about your brand voice and content goals. We’ll dive deep into your brand, target audience and content objectives to ensure we are on the same page.
Once I have a good understanding of your brand, you’ll provide me with the existing content you want to repurpose. You can upload that to our shared folder and I’ll take it from there.
I’ll research keywords to determine words and phrases to help your content rank higher in the search engines. This will help your content reach a wider audience and get the attention it deserves.
Then I’ll get to writing. You will receive draft copies of your blog so that you can approve the language. Once that is done, I will work on creating your social media posts and your newsletter copy.
At the end of the month, you’ll receive a Google doc with all your copy and links to your graphics. If you have opted for my Premium Package, I’ll format and schedule your newsletters, blogs, and social media post.
QUESTIONS?
Each month you will provide 5 pieces of existing content (previously written blog, podcast episode, video). If we are just getting started, you’ll need to fill out my onboarding questionnaire that will allow me to start writing in your brand voice and tone. I will also need your brand kit – think colours, fonts and any brand guidelines you might have.
You will upload your content into our shared working space on or before the 3rd of each month. You will receive your content package on the last Monday of each month.
Video and audio are not my forte, although this is a service I would like to offer in the future, I know that there is someone else out there better suited to provide this for you.
Whether you have chosen the Premium service (where I format and schedule your blogs for you) or not, your content document will include meta descriptions, categories, tags, and alt text for your images.
I take a holistic approach to content marketing and focus on creating a comprehensive package that maximizes your online presence and generates passive and active traffic. This allows you to work smarter, not harder. Maybe you aren’t ready for weekly posts and newsletters. I am always open to discuss your unique business needs and what makes sense for you.
For blogs I am very familiar with WordPress. I also can post to Squarespace. For email marketing I am familiar with Flodesk, Mailerlite, ConvertKit and Aweber.
I am able to learn programs quite quickly so if you don’t see your specific platform, let’s chat.