Not all advice is good advice.
I’ve been a business owner for a few years now, and I have learned one thing: everyone has advice on how you should run your business. However, not all of these pieces of advice are helpful. In this post we’ll talk about three things that are overrated when it comes to running your business:
1) Spending time on social media platforms
The truth is, social media can be helpful for your business if you use it the right way. But many people waste hours and hours of valuable time posting to Facebook, Twitter, and Instagram when they could be doing something more productive like growing their company or creating new products. If you’re spending too much time on social media platforms anyway, it might be time to consider hiring someone who can do it for you.
2) Focusing on your “brand”
Your brand isn’t as important as you think.
I’m not saying that your logo, colors, and other branding elements aren’t very helpful when it comes to marketing yourself online, but they’re also time-consuming and unimportant if you don’t have a lot of money to invest in them right now. It’s better for new businesses to focus on marketing themselves online, making sales, and gaining customers than it is to spend time trying to make their website look “perfect.”
3) Trying to please everyone
This is a tough one because it’s natural to want everyone to like your business and what you’re doing. But the truth is, you can’t please everyone. In fact, trying to do so will only make you miserable and unsuccessful. You are not for everyone and everyone is not for you. In the beginning, when you are just getting started, you will want to take anyone and everyone. But as you grow and evolve, you will start to see who your real target market is and you will niche down.
It’s important to remember that running a business is not easy. It takes hard work and dedication, even when you’re just starting out. But, not all the advice out there is advice you have to take OR should be taking. This is your business and you should do what’s right for it.
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