An iMac computer on a wooden desk displaying an email marketing message on screen, with the text 'Email marketing is a POWERFUL way to connect with your audience.' The desk has a coffee cup, a plant, and a mouse, giving a cozy and professional home office feel.

Have you been wondering how to refresh your email marketing efforts and add a little oomph to what you send? If so, you’re in the right spot. 

Email marketing is a powerful way to connect with your audience.  With email marketing, you can share valuable content and promote your services.

However, it’s common to hit a creative block, especially when you’re trying to keep your content engaging and relevant.  Perhaps you are stuck with blank page syndrome or feel that you have covered every angle already, and now your emails are starting to sound like a broken record.  

In this article, I’m going to walk you through seven actionable email marketing ideas specifically designed for coaches who feel their strategies have become a bit stale. 

These strategies are practical solutions that will help you connect with your clients as a trusted advisor to them. 

Are you ready to shake up your email marketing with strategies that are simple and straightforward?

Perfect, let’s dive in.

So, why focus on email marketing? 

It’s so important to have an email list.  The people on your email list are warm leads.  They have likely opted into your list in some way, showing their interest in what it is that you have to offer.

In addition, once leads are on your list, you can create content that is specifically designed for an audience that is focused on your words.  Social media is super effective, but not everyone is going to see your content. With an email list, you are guaranteed a more direct line to your audience.  

This targeted approach means your content has a higher chance of being seen, read, and acted on, ultimately driving more results for your coaching business. An effective email can be the difference between being noticed and being ignored. 

And if you are looking for another reason to double down on your email list, let’s talk numbers.  Specifically your return on investment (ROI). According to Omnisend, the average ROI for email marketing is between $36 to $40 for every $1 spent.  With an ROI potential that significant, improving your email strategy is a smart move. 

But how do you go from being inbox filler to the one email your clients look forward to receiving?

1. Leverage Your Most Popular Content

Understanding what clicks with your audience is key to maintaining engagement with them. Your most popular content is a goldmine for repurposing, especially in your email marketing strategy. Here’s how:

Repurpose Blog Posts into Email Series

Your top-performing blog posts are not just one-hit wonders; they can be the foundation of a compelling email series. Here’s why it’s important:

Showcases your expertise
Transforming your in-depth blog content into an email series positions you as an authority and the go-to expert on the topic.

Keeps your audience engaged
By breaking down the blog post into digestible email segments, you maintain consistent touchpoints with your audience.

How to do it:

➡️ Identify your top blog posts
Use analytics to find which posts have generated the most attention.
➡️ Break it down
Break down the post into key takeaways.  Listicles are great for this, as each “number” could serve as an individual email.
➡️ Add value
For each email, include additional insights or tips not covered in the original post to provide extra value to your subscribers.

2. Share Success Stories and Testimonials

A vintage typewriter with a sheet of paper where the word 'Testimonial' is typed at the center in bold, with the typewriter's metal type bars visible and poised to strike the paper, set against a sepia-toned background.

Nothing speaks louder in email marketing than testimonials and success stories from those you have already coached.  They can give readers a peek into your coaching methods and the hard work that goes into achieving those wins. Here’s how to incorporate these effectively:

Client Transformations

Client transformation stories are incredibly powerful. They do more than just show off your capabilities; they provide hope and inspiration to your readers.  By talking about your process, you invite your readers to imagine themselves undergoing a similar transformation.

Builds trust
Hearing about the success of others through your coaching establishes trust and credibility.

Motivates action
Seeing real results can motivate readers to take the next step with your coaching services.

How to do it:

➡️ Select impactful stories
Choose client stories that are relatable and show significant transformation.
➡️ Tell the journey
Don’t just focus on the end result. Highlight the challenges, the process, and the outcome to make the story engaging and comprehensive.
➡️ Include visuals
Before-and-after visuals can enhance your client’s journey.  Of course, this doesn’t work for all coaching niches, so if there isn’t a “picture” change, share the client’s own words of their success story.

3. Offer Exclusive Email-Only Resources

Catering to your audience with exclusive offers or resources not only adds value but also gives them a reason to stay subscribed and engaged with your emails.  

Early Access to Programs and Events or an Email-Only Discount

Make your readers feel special by giving them early access to your new programs, workshops, or events.  It can be a special thank you for being so loyal.

Creates anticipation
Teasing upcoming offerings builds excitement and anticipation among your readers.

Fosters loyalty
Rewarding subscribers with early access or special discounts strengthens their loyalty to your brand.

How to do it:

➡️ Announce early bird registration
Offer your email subscribers the first chance to register for new programs or events.
➡️ Provide exclusive discounts
Include special offers that are only available to your email list to encourage quick action.  Create a code that your readers can use.
➡️ Share sneak peeks
Give a behind-the-scenes look at the preparation for new programs or events, making your subscribers feel like insiders.

4. Implement Interactive Content

The back view of a woman with long brown hair sitting at a desk, looking at a computer screen with a presentation slide that reads 'Understand what your audience wants with one simple strategy... ASK THEM' in bold letters, indicating a focus on direct customer engagement.

Interactive content, like polls, surveys, and quizzes, can transform passive readers into active participants, significantly enhancing engagement and helping you to personalize your email marketing strategy.

Quizzes or Polls to Personalize Coaching Tips

Quizzes are a fantastic way to sprinkle some fun into your emails.  They also help you understand your audience’s specific situations or preferences.  This way, you can tailor your emails to offer advice based on those answers.

Engage and entertain
Quizzes add an element of fun and can be a refreshing change from standard email content.

Segment your list
Use quiz results to segment your email list, allowing you to send more targeted and relevant content.

How to do it:

➡️ Design simple quizzes
Focus on creating quizzes that are easy to complete and offer immediate value or insights. There are a lot of programs out there that can help you create quizzes quickly and easily.
➡️ Provide personalized results
Each result should offer specific advice, tips, or resources that cater to the quiz taker’s needs.
➡️ Encourage sharing
Make your quizzes shareable to not only engage your existing subscribers but also attract new ones.

Interact Quiz is one of my favourites for coming up with quizzes

PRO TIP: Offer a small discount or small reward to your readers for completing the quiz.

5. Share Your Coaching Journey

Opening up about your coaching journey can really deepen the connection with your audience. When you share both the highs and lows of your own journey, it can help your subscribers see you not just as a coach but as a person who has navigated challenges and celebrated milestones, just like they are trying to do.

Challenges and How You Overcame Them

Discussing the challenges you’ve faced on your coaching journey and how you overcame them can be incredibly inspiring for your subscribers. It’s a powerful way to showcase resilience, adaptability, and growth.

Be honest and vulnerable
Sharing the struggles helps others to see you as human and makes your achievements more relatable.

Offer lessons learned
For each challenge, share the key takeaways or strategies that helped you overcome it.

How to do it:

➡️ Identify significant challenges
Think back to moments that tested your resolve and how you navigated through them.  Try to make them relatable to what your readers might be experiencing.
➡️ Explain the context
Give enough background so your subscribers can understand the situation and its impact on you.
➡️ Share the resolution
Describe the steps you took to overcome the challenge and what you learned in the process.

6. Curate Content Roundups

A smartphone placed on a wooden surface, sandwiched between two over-ear headphones, with the phone's screen displaying the interface of a podcast app, suggesting the device is ready for listening to digital audio broadcasts.

Curated content roundups are an excellent way to provide value to your subscribers by saving them time and keeping them informed about the latest trends, resources, and news in your industry. This approach not only showcases your expertise but also your commitment to their growth and development.

Monthly Favorites – Books, Podcasts, Tools

Sharing a list of your current favorite books, podcasts, and tools can offer your audience fresh perspectives or resources to help them in their journey. It’s a personal touch that shows you’re invested in their development and willing to share what has been impactful for you.

Be selective and genuine
Only recommend resources that you truly find valuable and believe will benefit your subscribers.

Explain why
For each recommendation, include a brief explanation of why you find it valuable or how it has helped you.

How to do it:

➡️ Compile a list of favorites
Select books, podcasts, and tools that have been particularly inspiring or helpful to you recently.
➡️ Provide context
Share how each recommendation has influenced your coaching practice or personal growth.
➡️ Encourage feedback
Invite your subscribers to share their thoughts on your recommendations or to suggest their own. I’ve found some amazing resources from my own readers sharing their favourites.

Read more on How to Curate and Write Curated Content Emails with this article.

7. Personal Development and Motivation

Sharing personal development tips and motivational insights can inspire action and empower your readers to overcome challenges.

Personal Challenges with Actionable Tips

Discussing personal challenges and providing actionable tips for overcoming them can empower your subscribers to tackle their own obstacles. 

Be open and vulnerable
Share challenges you’ve faced personally and how you worked through them. Try to tie these back to your reader’s personal growth.

Offer practical advice
Provide specific, actionable tips that readers can apply to similar challenges in their own lives.

How to do it:

➡️ Identify common challenges
Choose challenges that you and your subscribers may have faced.
➡️ Detail your strategies
Share the strategies you employed to overcome these challenges, focusing on actionable steps that can be applied in your reader’s lives.

Connecting with people through storytelling is one of the most powerful ways to connect with your audience.  You become a human behind the email address, and one of the first things we need to build is that know-like-trust factor with our readers.

Explore how to use storytelling in your emails with this article from Zapier

Conclusion

Standing out in your subscribers’ inboxes is key. We’ve explored seven email marketing ideas, each offering a unique way to breathe new life into your strategy. 

From leveraging popular content and sharing success stories to offering exclusive resources and interactive content, these strategies are designed to enhance your connection with your audience and help you become known for your expertise as a coach.

The key to email marketing success lies in experimentation. What works for one audience might not resonate with another. 

I encourage you to test these ideas, tweak them according to your audience’s preferences, and watch what ignites engagement and fosters a deeper connection.

One way to do this is to keep track of your open rates and click-through rates.  What type of email gets the most opens?  What links do you find that your readers open the most?  These can help you when you are creating future content.

Consider integrating content repurposing into your strategy so that you aren’t always reinventing the wheel and aren’t always feeling burned out when it comes to emailing your subscribers.

For personalized assistance and strategies tailored to your unique brand, don’t hesitate to reach out. I’d love to chat with you about how we can collaborate to boost your email marketing efforts.

PS: Always end your emails with a question or a prompt that encourages a reply. This can help boost your engagement rate and strengthen your relationships with your readers.  It’s a simple yet effective strategy to keep the conversation going and for you to be able to gain additional insights into your audience’s needs.


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