Illustration of a focused female coach using a table for content creation with text overlay stating, “A good content strategy will transform your existing content into fresh impactful messages across platforms” for a blog post about content repurposing tools.

Have you been wondering how to elevate your content strategy without getting overwhelmed by the sheer volume of work it seems to require?

You are not alone.

Many coaches face this challenge. Struggling to maintain a strong online presence while juggling a heavy workload.  

Content is your lifeline to success.  It’s what helps you show up as the expert you are and get known as the go-to in your field.  BUT… keeping it fresh and engaging?  That’s a whole other ball game.

The pressure to continuously create new material can be exhausting and time-consuming, leaving you wondering if there’s a better way. 

This is where content repurposing comes in.  It’s a strategy that transforms your existing content into fresh, impactful messages across various platforms.  

As a content repurposing specialist, I understand the importance of maximizing your content’s potential.  

That’s why I am excited to share the top 5 content repurposing tools that can totally change the way you look at content creation.

These tools are designed to streamline your process, boost your audience engagement, and drive growth so that you can focus on what matters most – coaching and inspiring others.

Ready to transform your content strategy and supercharge your online presence?  

Let’s take a look at how these tools can make a significant difference in your content game.

Tool 1: ChatGPT

ChatGPT is a revolutionary tool in the realm of content repurposing. At its core, it’s an advanced AI language model developed by OpenAI, capable of understanding and generating human-like text.

This makes it an incredibly versatile tool for content creators, especially coaches looking to increase their online presence.

How ChatGPT Aids in Content Repurposing

  • ChatGPT can take a lengthy blog post and split it up into snippets that are perfect for social media posts or email newsletters. This not only saves time but also ensures your key messages are captured and can be repurposed to reach a wider audience across different platforms. 
  • ChatGPT can also help you turn your content into other formats. Whether it’s turning a webinar script into an informative blog post or a Q&A session into an Instagram Carousel, ChatGPT’s ability to adapt content to various formats is a game-changer.  Remember to take this with a grain of salt…you will need to go through the outputs and make sure that the information is correct and that the overall tone is still YOU.

ChatGPT can be a great content repurposing partner to help you pull those gems from your existing content, ensuring that the valuable insights you have already shared get the attention they need from multiple people over multiple platforms.

READ MORE about platform-specific requirements.

Tool 2: Lumen5

Lumen5 is another powerful tool in the content repurposing toolkit, especially for those looking to transform their text-based content into visually appealing videos.

This AI-powered video creation platform is designed to make video production easy and efficient, even for those with no video editing experience.

Unique Features of Lumen5

  • Lumen5’s intuitive interface allows you to create professional-looking videos in literally minutes. It makes the video creation process super simple, using drag and drop, so even if you don’t have the training or experience (or technical skills), you will easily be able to repurpose written text to video content within minutes.
  • The platform uses AI to suggest images, video clips, and music that align with your text content, ensuring that the final video is not only engaging but also visually cohesive – win/win.

This program excels in turning written content, like blog posts, into amazing video content.

By simply inputting a blog URL or copying and pasting text, Lumen5’s AI generates a video that you can customize.

This feature is particularly useful for repurposing educational or informational content into a format that’s more likely to be shared and viewed on social media platforms.

If you are on a paid plan, it allows for your videos to include your brand colors, logos, and preferred fonts, which is great for ensuring consistency across all your digital content.

So, if you are looking to bridge your written content into the ever-growing and popular medium of video, Lumen5 is a great tool to have in your back pocket.

Tool 3: Canva

Overhead view of a creative workspace with a person's hand arranging colorful marketing materials, including photos and brand color swatches, with glasses resting on the table and text stating 'Maintain a consistent brand look across all your marketing platforms' for a blog about brand consistency in content marketing.

It wouldn’t be a repurposing toolkit without Canva. Canva is vital for content repurposing, especially for those looking to take their visual content strategy to the next level. 

Known for its user-friendly design platform, even those with minimal graphic design experience are able to create professional-quality visuals. 

It’s a one-stop shop for designing everything from social media graphics to eBooks, making it indispensable for content creators.

Key Functionalities of Canva

  • Canva offers a fantastic library of templates for various types of content, including social media posts, presentations, infographics, and more. This library of templates allows you to maintain a consistent brand look across different platforms. 
  • Canva makes Customizing templates in Canva a breeze.  You can easily add your own text, images, and branding elements to create unique content that aligns with your brand identity.

By using the Brand Kit feature, you can store your brand’s colors, fonts, and logos for easy access, ensuring that every piece of content you repurpose aligns with your brand’s visual identity.

Transforming a single piece of content into multiple formats is simple with Canva.

For instance, you can quickly turn a blog post into an engaging infographic or webinar slides into social media posts. 

Being able to create these different formats reduces your time and effort when creating content for your various channels.  

And if you haven’t done so yet, I highly suggest you take a look at Canva’s “Magic” features, where they have incorporated their own style of AI to help with the process.  

Canva is another tool that brings out your creative expression and brand storytelling.

Tool 4: Descript

Descript is a cutting-edge tool that has seriously altered the landscape of audio and video content repurposing. 

This tool is primarily known for its all-in-one editing capabilities, but it goes beyond just trimming and cutting tracks. 

It offers a range of features that are particularly useful for podcasters, video creators, and anyone looking to transform their audio and video content into different formats.

Standout Features of Descript

  • Descript excels in transcribing audio and video content with impressive accuracy. This feature is invaluable for creating written content from podcasts or video interviews. 
  • One of Descript’s most innovative features is its Overdub technology. This allows you to correct or update your audio recordings by typing in new text, which the tool then converts into your own voice within the recording. 
  • It supports multitrack editing, which is great for complex podcasts and video projects involving multiple speakers with ease.

With Descript, turning a podcast episode into a blog post or a series of social media posts is straightforward. 

The transcriptions can be used as the basis for written content, ensuring your valuable insights reach audiences who prefer reading over listening.  Bonus tip: use the transcription for even more SEO benefits.  Add the transcript on your website along with the podcast or video and improve your search engine visibility.

RELATED READING: Your SEO Checklist for Repurposing Content the Right Way

By providing transcriptions for audio and video content, Descript enhances accessibility, making your content more inclusive and reachable to a broader audience, including those who are hearing-impaired.

Descript is more than just an audio editor.

It’s a versatile tool that opens up new possibilities for repurposing audio and video content, which will enhance your ability to reach and engage with your audience across different media formats.

Tool 5: Google Analytics

Laptop on a desk displaying colorful data analytics dashboards with graphs and charts, highlighting website performance metrics, beside a potted plant and a coffee mug, illustrating tools for monitoring content strategy effectiveness in a blog post.

Google Analytics stands as an essential tool in the arsenal of content repurposing, providing invaluable insights into content performance. 

As a web analytics service offered by Google, it tracks and reports website traffic, offering a deep dive into user interaction with your content. 

For content creators, particularly in the coaching industry, it helps you to understand your audience’s behaviours and is crucial for effective content repurposing.  (Why create something that isn’t appealing to your audience?)

Main Capabilities of Google Analytics

  • Google Analytics provides detailed information about your audience, including demographics, interests, and how they interact with your site. This data is vital for tailoring your content to match audience preferences. 
  • It allows you to see which pieces of content are performing well in terms of both engagement and conversion. This information is key to identifying what content to repurpose and how.

By understanding which content resonates most with your audience, you can make informed decisions about what to repurpose. 

For example, a blog post with high engagement could be transformed into a video series or an infographic.

Analytics can reveal content gaps or topics that are attracting interest but haven’t been explored enough, which will give you ideas on how to repurpose existing content into a new format or context.

Google Analytics is a strategic tool that guides your content repurposing efforts, ensuring they are driven by real user data and aligned with your audience’s needs and preferences.

Make it a habit to review your analytics regularly.  Pay special attention to Acquisition and Engagement reports to get a good understanding of where your users are coming from and how they are interacting with your content.

Bonus Tool: Natural Reader

Natural Reader is one of my bonus tools in the content creation and repurposing process. 

This text-to-speech software allows you to listen to your written content being read aloud. This will provide a different perspective on the flow and readability of your material. 

For content creators, especially those who frequently repurpose content across various mediums, Natural Reader can be an excellent tool for ensuring quality and coherence.

Capabilities of Natural Reader

  • Natural Reader converts any written text into spoken words, allowing you to listen to your content as if it’s being read by another person. This feature is particularly useful for identifying phrasings or sentences that might be clear in writing but sound awkward when spoken.
  • The tool offers a range of voices and reading speeds. This variety enables you to choose the voice and pace that best suits your content and personal preference.

When you listen to your content, it’s easier to spot grammatical errors and typos that you might overlook while reading. Hello, error-free content!

Hearing your content read aloud allows you to gauge its flow. You can assess whether the content sounds engaging and adjust it accordingly.

After making edits, listen to your content again to ensure the flow is what you want.  

Natural Reader really is an excellent tool for proofreading, catching written mistakes or awkward wording, and you should add it to the list of tools you use in your content repurposing strategy.

RELATED READING: 5 Genius Hacks to Make Repurposing a Breeze


To wrap up, let’s revisit the essential tools that can supercharge your content repurposing journey. 

ChatGPT – transforming text into multiple formats.
Lumen5 – turn your written content into captivating videos.
Canva – the go-to for creating visually appealing designs.
Descript – convert and edit your video and audio content.
Google Analytics – get the insights you need to tailor your content strategy.
Natural Reader – do a final check on your content’s readability and flow!

Each of these tools plays a vital role in not just saving time but also in extending the reach and enhancing the overall impact of your online presence. 

They are game-changers in managing and repurposing content efficiently, allowing you to focus more on what you love – coaching and inspiring.

I encourage you to explore these tools and experience their benefits firsthand. 

If you have used any of these tools before, feel free to share your experiences and how they’ve transformed your content strategy. 

If you’re looking for more personalized advice or want to take content repurposing off your plate completely, feel free to check out my SERVICES. 

Looking for a DIY tool for your content repurposing… read on.

Your Content, Reenvisioned! 

My 7-Day Content Repurposing Plan provides the blueprint for a more structured, impactful approach. 

Join me on a week-long adventure that promises to revitalize both your content and your passion. 

Daily activities and templates to help you create a content strategy that takes you from overwhelmed to organized.

CLICK HERE to get your copy!